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Diploma in Marketing
About
The Diploma in Marketing at Sunway College Ipoh is a 2-year, 6-semester programme designed to equip students with essential marketing knowledge and practical skills. Students gain expertise in sales, advertising, branding, digital marketing, retail, and entrepreneurship, preparing them for both the workforce and further studies.
Through projects, case studies, and industry-focused coursework, students develop critical thinking, communication, and leadership skills, as well as hands-on marketing experience relevant to today’s dynamic business environment.
💡 Note
- Up to 100% Scholarships & Financial Aid available (T&C apply)
- Assessment: Continuous assessment & final examination
- Focus on real-world marketing applications
- Direct progression to undergraduate programmes at Sunway University and Victoria University, Australia
Progression Pathway
Graduates can progress into undergraduate programmes such as:
Sunway University
- Bachelor’s Degree in Marketing
- Bachelor’s Degree in Business Management
- Bachelor’s Degree in Entrepreneurship
- Other Degree Programmes
Victoria University, Australia
- Bachelor of Business
Graduates may also pursue related degrees at other recognised universities or enter the workforce in various marketing and business roles.
Key facts
| Qualification | Diploma |
| Study mode | Full-time |
| Duration | 2 years |
| Intakes | January, April, August |
| Total estimated cost (local) | BND 8,786 |
| Total estimated cost (foreign) | BND 10,003 |
Subjects
-
Marketing
Duration
2 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | BND 8,619 | BND 8,619 |
| Miscellaneous fees | BND 167 | BND 1,385 |
| Total estimated cost of attendance | BND 8,786 | BND 10,003 |
| Estimated cost per year | BND 4,393 | BND 5,002 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
The students need to meet the following Entry Requirements:
- SPM / O-Level: Pass with a minimum of 3 credits
- UEC: Pass with a minimum of 3 Grade Bs
- Other equivalent qualifications recognised by the Malaysian Government may be considered
Curriculum
The following are the modules studied in the Diploma in Marketing program:
First Year
- Basic Accounting
- Business Mathematics
- Business Studies
- Micro-Economics
- Principles of Marketing
- Statistics for Business
- Macro-Economics
- Human Resource Management
- English for Business Communications
- The Entrepreneur
- Business Ethics
- Marketing Planning
- Critical Thinking
Second Year
- Negotiation Skills
- Marketing in Practice
- Public Relations
- Marketing Environment
- Marketing Research & Information
- Advertising
- Principles of Management
- Service Marketing
- Consumer Behaviour
- Final Project
- International Business
- Marketing Communicatons