+60142521561
Master of Science in Digital Marketing
About
The Master of Science in Digital Marketing at APU equips students with advanced knowledge and practical skills to thrive in a digitally driven, AI-enhanced marketing world. The programme blends digital strategy, consumer behaviour, and data analytics with cutting-edge tools like AI and CRM platforms. Students engage with real-world projects and global marketing case studies, preparing them to lead innovative campaigns in both local and international markets.
The curriculum focuses on industry-relevant technologies, global business perspectives, and the evolving demands of the digital ecosystem. Graduates will be well-prepared to drive customer engagement, personalise experiences, and lead strategic decision-making in today’s fast-changing marketing landscape. Students also benefit from the APU-DMU Dual Degree, receiving certificates from both APU and De Montfort University, UK.
- Design and manage AI-powered digital campaigns across platforms
- Apply international marketing principles in diverse business settings
- Prepare for leadership roles in digital marketing, e-commerce, branding, or marketing strategy
- Receive two degree certificates and transcripts – one from APU, Malaysia and one from De Montfort University (DMU), UK
Key facts
| Qualification | Master's Degree |
| Study mode | Data not available |
| Duration | 1 year |
| Intakes | May, August, December |
| Total estimated cost (local) | Data not available |
| Total estimated cost (foreign) | Data not available |
Subjects
-
Marketing
Duration
1 year
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | Data not available | Data not available |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | Data not available | Data not available |
| Estimated cost per year | Data not available | Data not available |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
|
Library Deposit
(refundable)
|
BND 151 |
|
Engineering Laboratory Deposit
(refundable)
|
BND 151 |
| Enrollment Fees | BND 242 |
Foreign students
| Description | Amount |
|---|---|
|
Application & Student Visa Fees
|
BND 1,255 |
|
International Student Registration & Administrative Fees
|
BND 1,512 |
|
Library Deposit
(refundable)
|
BND 151 |
|
Engineering Laboratory Deposit
(refundable)
|
BND 151 |
| Personal Bond (refundable) | BND 302 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Academic Requirements
- A Bachelor’s degree in a related field with a minimum CGPA of 2.50, or equivalent, as accepted by the APU Senate.
- A Bachelor’s degree in a related field with a CGPA between 2.00 and 2.49 may be accepted, subject to a rigorous internal assessment.
- A Bachelor’s degree in a non-related field with a minimum CGPA of 2.00, and relevant working experience, may also be accepted, subject to a rigorous internal assessment.
- Applicants with a non-related degree and no relevant work experience may be required to complete pre-requisite courses, subject to Senate approval.
English Language Requirements (International Students)
- IELTS: Minimum Band 6.0 or equivalent
Curriculum
The MSc in Digital Marketing consists of 11 coursework modules (including Research Methodology) and a final research project.
Pre-requisite Modules (for non-business students)
Duration: 1 month (Full-time) / 2 months (Part-time)
- Managing People
- Understanding Customers
- Managerial Finance
- Business Environment & Strategic Planning
Core Modules
- Consumer Behaviour and Branding in the Digital Age
- Marketing & Sustainability in Globalisation
- Behavioural Science, Social Media & Marketing Analytics
- Design Thinking
- Managing Creativity and Innovation
- Statistical Decision Making
- Strategic Marketing Management
- Digital Campaigns Management
- Artificial Intelligence (AI) in Marketing
- Digital Marketing Tools and Trends
- Research Methodology
Final Project
Students will conduct a comprehensive research project in digital marketing, producing an academic paper, consultancy report, or case study with real-world impact.