Marketing - BSc (Hons)

Entry Requirements

• A level: ABB
• GCSE: Mathematics grade C
• Other equivalent qualifications accepted by the university.

English Language Requirement:

• Undergraduate applicants from the UK are required to have an appropriate grade/score in an approved examination in English Language, usually a grade C (or above) in GCSE English language or an acceptable equivalent.
• Students whose first language is not English, and who live/study in a non-majority English-speaking country are required to have an appropriate grade/score in an approved English language examination. We recommend taking a Secure English Language Test (SELT) such as IELTS or Pearson (PTE).
• Five passes at GCSE grade C or above, including English Language or Use of English (IGCSE English as a Second Language, grade B), and at least two subjects at A level;
• Three passes at GCE A level and a pass at grade C or above in GCSE English Language or Use of English.

Curriculum

Stage 1
Possible modules may include:

• Business Skills & Employability
• Introduction to Management
• Introduction to Statistics for Business
• Global Business Environment
• Introduction to Business Modelling
• Financial Accounting, Reporting and Analysis
• Introduction to Marketing
• Microeconomics for Business

Stage 2
Possible modules may include:

• Business Ethics and Sustainable Management
• Branding
• Buyer Behaviour
• Creativity, Innovation and Organisation
• Marketing Strategy
• Marketing Research
• Operations Management

Stage 3
Possible modules may include:

• Digital Marketing Applications
• Marketing Communications
• Decision Analysis
• International Marketing
• Corporate and Business Strategy
• Marketing Management Project
• Macroeconomics for Business
• New Product Marketing
• Digital Marketing Strategy
• Contemporary Management Challenges
• Enterprise
• Diversity in Organisations
• Simulation Modelling
• Service Management