MA Luxury Brand Management

Entry Requirements

• A minimum of a lower-second class (2:2) UK honours undergraduate degree or its international equivalent from a recognised institution.
• Other equivalent international qualifications as recommended by the National Academic Recognition Information Centre will be accepted.

English Language Requirements:

• Cambridge Certificate in Advanced English, grade C
• GCSE/IGCSE English, grade C (for non-EU IGCSE students, please provide along with the IGCSE certificate, the Supplementary Certifying Statement with the breakdown of component grades)
• IB Diploma English A grade 5 or above HL or SL
• IELTS (International English Language Testing System) with an overall score of 6.5  (for non-EU students: a minimum score of 5.5 in each component)
• TOEFL (Test of English as a Foreign Language) score of 90 (internet-based test) (TOEFL results not accepted post 17 April 2014 for non EU/UK students)
• Pearson Test (PTE Academic) with an average score of 58 (minimum of 51 in each component) (for non-EU Students: a minimum score of 51 in each component).
• Other equivalent qualifications.

Curriculum

Terms 1 and 2

• Historical and Contemporary Perspectives in Luxury
• Luxury Brands and Creativity
• Luxury Marketing Management
• Research Methods
• Strategic Management of a Luxury Business

Choose two of the following:

• Entrepreneurship and Luxury
• Law and the Luxury Environment
• Luxury Curation and Creation
• Luxury Digital Marketing and Analytics
• Luxury Goods
• Luxury Services

Term 3

• Dissertation or Live Business Project or New Venture Start-Up Project