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BA (Hons) in Graphic Design (Advertising)
About
The Bachelor of Art in Graphic Design (Advertising Concentration) equips students with the creative and technical skills needed to succeed in today's dynamic advertising and visual communication industries. The programme emphasizes user experience (UX) design, integrated marketing, and data-driven strategies, enabling students to craft compelling campaigns across various media platforms. By blending traditional design principles with modern digital technologies, the curriculum prepares graduates to navigate and shape the evolving digital advertising landscape with creativity and strategic insight.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, July, October |
| Total estimated cost (local) | BND 22,460 |
| Total estimated cost (foreign) | BND 25,351 |
Subjects
-
Creative Arts & Design
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | BND 21,303 | BND 20,999 |
| Miscellaneous fees | BND 1,156 | BND 4,352 |
| Total estimated cost of attendance | BND 22,460 | BND 25,351 |
| Estimated cost per year | BND 7,487 | BND 8,450 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
| Registration Fee | BND 609 |
| Resource Fee | BND 38-BND 4,382 |
| Selection Fee | BND 0-BND 152 |
Foreign students
| Description | Amount |
|---|---|
| Processing Fee | BND 457 |
| Visa Application Fee (EMGS) | BND 670 |
| Registration Fee | BND 609 |
| Administration Fee | BND 913-BND 2,435 |
| Resource Fee | BND 730-BND 4,565 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Any of these:
- STPM: A pass in STPM with a minimum of Grade C (GP 2.00) in any 2 subjects or its equivalent.
- A-Level: A pass in A-Level with a minimum of Grade D in any 2 subjects.
- STAM: A pass in STAM with a minimum grade of Jayyid or its equivalent.
- Matriculation or Foundation: A Certificate in Matriculation or Foundation with a minimum CGPA of 2.00 or its equivalent.
- Diploma (Diploma Level): A Diploma (Level 4, MQF) with a minimum CGPA of 2.00 or its equivalent.
- DKM/DKLM/DVM (Diploma Level): A pass in Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) / Diploma Vokasional Malaysia (DVM) in suitable fields with a minimum CGPA of 2.50 subject to the University's approval.
- DKM/DKLM/DVM (Diploma Level): A pass in DKM/DLKM /DVM with a minimum CGPA of 2.00 with at least 2 years working experience in a related discipline.
- Other (Other): Other relevant equivalent qualifications recognised by the Malaysian Government, acceptable to the University.
English Proficiency (For International Students):
- Minimum score of Band 3 in MUET or equivalent.
Additional Requirement:
- Pass an interview OR submit a portfolio determined by the University as required.
Curriculum
Year 1:
- History of Design
- Fundamentals of Digital Arts
- Creative Studies
- Basic Drawing
- Design fundamentals
- Digital Illustration
- Digital Drawing
- Creative Typography
- Digital Photography
- Colour Studies
Year 2:
- Consumer Behaviour
- Creative Copywriting
- Branding Design
- Layout and Composition
- Computer Graphic, Visualisation and Animation
- Digital Advertising
- Project Management
- Advertising Campaigns
- Graphic Design Theory and Practice
- Content Development & Entrepreneurship
- Advertising Ethics
- Advertising Analytics
Year 3:
- Media Planning and Buying
- Advertising Design
- Art Direction
- Project 1 (Proposal)
- Project 2 (Final Project)
- Industrial Training