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Diploma in Digital Marketing
About
The Diploma in Digital Marketing is designed to prepare students for success in the rapidly growing field of online marketing. This programme covers vital areas such as social media marketing, search engine optimisation (SEO), content creation, email marketing, and data analytics. Students will gain hands-on experience in crafting and managing effective digital strategies and campaigns, while learning to connect with audiences through cutting-edge digital tools and platforms. With its strong emphasis on practical skills and industry-relevant knowledge, this diploma equips graduates for roles in digital marketing, e-commerce, or for pursuing further studies in marketing and related disciplines.
Key facts
| Qualification | Diploma |
| Study mode | Full-time |
| Duration | 2 years |
| Intakes | February, June, September |
| Total estimated cost (local) | BND 5,006 |
| Total estimated cost (foreign) | BND 6,741 |
Subjects
-
Marketing
Duration
2 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | BND 4,656 | BND 6,300 |
| Miscellaneous fees | BND 350 | BND 441 |
| Total estimated cost of attendance | BND 5,006 | BND 6,741 |
| Estimated cost per year | BND 2,503 | BND 3,371 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- Possesses SPM with at least credit in THREE subjects; OR
- Possesses SKM Level 3 in the related field; OR
- A Certificate (Level 3, MQF) in the related field with at least CGPA of 2.00; OR
- A pass in Sijil Tinggi Pelajaran Malaysia (STPM) with at least Grade C (GP 2.0) in any subject; OR
- A pass in Sijil Tinggi Agama Malaysia (STAM) with at least Grade Maqbul; OR
- Other equivalent qualifications recognised by the Malaysian Government.
English Language Requirements
- International students are required to achieve a minimum Band 3 in MUET OR equivalent to CEFR (High B1)
Curriculum
SEMESTER 1
- Bahasa Melayu Komunikasi / Bahasa Kebangsaan A
- Kebangsaan A Penghayatan Etika dan Peradaban
- Business Mathematics and Statistics
- Malaysian Business
- Information Technology
- Principles of Microeconomics
- English for Communication
SEMESTER 2
- Emotion Management / Service Learning Malaysia
- Principles of Macroeconomics
- Public Speaking and Business Relations
- Principles of Human Resource Management
- Management Information System
- Principles of Management
SEMESTER 3
- Principles of Marketing and Advertising
- Organisational Behaviour
- Principles of Accounting and Finance
- Consumer Behaviour
- International E-Commerce
SEMESTER 4
- Introduction to Multimedia Applications
- Digital Graphic Design
- Integrated Marketing Communication
- Introduction to International Marketing
- Operations Management and Strategy
SEMESTER 5
- Digital Entrepreneurship Marketing
- Ethics and Cyber Law
- Graphic Illustration
- Web Design and Publishing
- Social Media Marketing
SEMESTER 6
- Industrial Training