United States
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
4 years
Intakes
Contact the university / college
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
Contact the university / college
Curriculum
FIRST YEAR
- Principles of Financial Accounting
- Principles of Managerial Accounting
- Advanced English Composition
- Introduction to Literature
- World Civilization (Modern)
- Business Calculus
- Principles of Marketing
- Principles of Management
- Humanities or Psychology or Social Science Elective
- Elective
SECOND YEAR
- Principles of Finance
- Applications and Presentations
- Humanities Requirement:
- World Religions or
- Introduction to Philosophy
- Statistics
- Consumer Behavior
- Business Law
- Business Communications
- Macroeconomics
- Microeconomics
- Elective
THIRD YEAR
- Writing for Public Relations or
- Advertising Writing
- 200-level (or higher) Literature Elective
- Ethics
- International Marketing
- Marketing Research
- Advertising and Promotion
- Laboratory Science
- Global Issues
- 300-level (or higher) Business Electives
FOURTH YEAR
- Marketing Planning and Strategy
- Public Relations and Crisis Communication
- Marketing Internship
- Bachelor Thesis
- Strategic Management
- 300-level (or higher) Business Elective
- 200-level (or higher) Arts & Science Elective
- 200-level (or higher) Humanities or
- Psychology or Social Science Elective
- Electives