Bachelor of Communication (Hons)

About this course

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Entry Requirements

Academic Requirements

• GCE A Levels / STPM: 2 Principal Passes
• UEC: Min. 5 Credits inclusive of English
• Diploma: CGPA 2.0
• Foundation Studies: CGPA 2.0
• Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency)

English Language Requirements

• Local Student
  • Credit (SPM / 1119 / UEC / O Levels examination) / Min. score of Band 4 in MUET
• International Student
  • Band 5.5 in IELTS; or a score of 196 (computer-based) or 69 (internet-based) or 525 (paper-based) in TOEF

Curriculum

YEAR 1

• Academic English 1
• Academic English 2
• Introduction to Mass Communication
• Professional Development & Leadership Skills
• Public Speaking
• Principles of Journalism
• Communication Law
• Principles of Advertising
• Organisational Communication
• Introduction to Creative Media

 YEAR 2

• Introduction to Corporate Communication
• Communication Theories
• Intercultural Communication
• Media, Culture & Society
• Specialisations (4 subjects)

YEAR 3

• Research Methodology
• Dissertation
• Internship
• Multimedia & Web Design (Elective)
• Specialisations (3 subjects)

MPU Subjects

• Entrepreneurship
• Corporate Social Responsibility
• Life in Malaysia
• Hubungan Etnik (Malaysian Students)
• Tamadun Islam & Tamadun Asia (Malaysian Students)
• Pengajian Malaysia 3 (International Students)
• Bahasa Melayu Komunikasi 2 (International Students)

SPECIALISATIONS

Corporate Communication

• Corporate Identity and Brand Packaging
• Event Management
• Public Relations Management
• Public Relations Campaign Skills: Theory & Strategy
• Public Relations Writing
• Media Relations
• Crisis Communication and Management 

 Advertising Media Management

• Creative Industries
• Consumer Behaviour
• Integrated Marketing Communication
• Interactive Media Promotions
• Media Buying and Planing
• Principles of Marketing
• Strategic Brand Management

Journalism & Broadcasting

• Broadcast Media Production
• Citizen Journalism and Participatory Culture
• Creative Industries
• Digital Photography and Imaging
• Print and Broadcast Journalism
• Radio Production
• Writing for the Screen

Visual Communication

• Broadcast Media Production
• Corporate Identity and Brand Packaging
• Design Fundamental
• Digital Photography and Imaging
• Principles of Marketing
• Publication Design
• Visual Concepts and Ideation