BBS (Hons) - Marketing

Institute of Technology, Tralee
Kerry, Ireland
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
1 year
Intakes
September
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
B$ 15,065

Entry Requirements

  • IELTS 5.5 (No less than a 5.0 in any one band);
  • PTE Academic 42;
  • Any other recognised equivalent qualification. 

Curriculum

Semester 7

  • Databases
  • Strategic Management Formulation 
  • Web Analytics  
  • Direct Marketing
  • Marketing Management
  • Sales Management

Semester 8

  • Business Intelligence 
  • Strategic Management Implementation
  • Customer Experience Management
  • Digital Marketing Communication 
  • Strategic Marketing  
  • Retail Marketing

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